A New Era in Carbon Transparency
A New Era in Carbon Transparency
A New Era in Carbon Transparency
In an industry where essential project documentation is often buried in static PDFs, Catona reimagined how climate projects are presented online. The goal: transform the traditional Project Design Document (PDD) into a fully interactive, immersive digital experience. One that invites deeper understanding, not just compliance. The Lake Victoria Project Page is the first of its kind, bringing every facet of the project; methodology, impact data, field footage, maps, and community insights into one unified, intuitive platform.
The page integrates high-resolution video, 3D scans, photography, and written narrative to give life and context to the technical rigor behind the work. From clickable impact stats to photogrammetry-informed site scans, every detail is designed to enhance accessibility, comprehension, and trust. It's not just a project page—it’s a storytelling tool built to set a new industry benchmark.
In an industry where essential project documentation is often buried in static PDFs, Catona reimagined how climate projects are presented online. The goal: transform the traditional Project Design Document (PDD) into a fully interactive, immersive digital experience. One that invites deeper understanding, not just compliance. The Lake Victoria Project Page is the first of its kind, bringing every facet of the project; methodology, impact data, field footage, maps, and community insights into one unified, intuitive platform.
The page integrates high-resolution video, 3D scans, photography, and written narrative to give life and context to the technical rigor behind the work. From clickable impact stats to photogrammetry-informed site scans, every detail is designed to enhance accessibility, comprehension, and trust. It's not just a project page—it’s a storytelling tool built to set a new industry benchmark.
In an industry where essential project documentation is often buried in static PDFs, Catona reimagined how climate projects are presented online. The goal: transform the traditional Project Design Document (PDD) into a fully interactive, immersive digital experience. One that invites deeper understanding, not just compliance. The Lake Victoria Project Page is the first of its kind, bringing every facet of the project; methodology, impact data, field footage, maps, and community insights into one unified, intuitive platform.
The page integrates high-resolution video, 3D scans, photography, and written narrative to give life and context to the technical rigor behind the work. From clickable impact stats to photogrammetry-informed site scans, every detail is designed to enhance accessibility, comprehension, and trust. It's not just a project page—it’s a storytelling tool built to set a new industry benchmark.
Results
Results
Results
With the Lake Victoria page, Catona establishes a new digital standard for transparency in climate finance. By making critical documents experiential and accessible, the platform helps investors, partners, and auditors engage with confidence—and elevates what it means to be accountable in the carbon market.
With the Lake Victoria page, Catona establishes a new digital standard for transparency in climate finance. By making critical documents experiential and accessible, the platform helps investors, partners, and auditors engage with confidence—and elevates what it means to be accountable in the carbon market.
With the Lake Victoria page, Catona establishes a new digital standard for transparency in climate finance. By making critical documents experiential and accessible, the platform helps investors, partners, and auditors engage with confidence—and elevates what it means to be accountable in the carbon market.
Catona
2024
Catona
2024
Catona
2024
Roles
Art Direction
UX Design
Photography
3D Illustration
Motion Design
Video Editing
Credits
Chief Brand Officer: Danny Duran
Chief Marketing Officer: Greg Shadwick
VP Marketing: Angelica Lomeli
Copy: Pascal Zamparelli
Website Design: Brandee Busch
Contextual Maps and Systems
Contextual Maps and Systems
Contextual Maps and Systems
The Lake Victoria page uses dynamic, interactive maps to ground users in the location, scale and structure of the project—showing everything from restoration zones to buffer areas and land-use overlays. These visual tools help demystify how carbon projects operate, offering a systems-level view of landscape planning, community boundaries, and ecological design. It's a clear, intuitive way to translate complexity into clarity.
The Lake Victoria page uses dynamic, interactive maps to ground users in the location, scale and structure of the project—showing everything from restoration zones to buffer areas and land-use overlays. These visual tools help demystify how carbon projects operate, offering a systems-level view of landscape planning, community boundaries, and ecological design. It's a clear, intuitive way to translate complexity into clarity.
The Lake Victoria page uses dynamic, interactive maps to ground users in the location, scale and structure of the project—showing everything from restoration zones to buffer areas and land-use overlays. These visual tools help demystify how carbon projects operate, offering a systems-level view of landscape planning, community boundaries, and ecological design. It's a clear, intuitive way to translate complexity into clarity.
Social Stories
Social Stories
Social Stories
At the heart of the page are first-person narratives from local staff, farmers, and program participants—captured through documentary-style video and candid field interviews. These social stories add voice and texture to the data, revealing the daily impact of restoration work and the community networks it supports. By centering lived experience, the page builds trust and empathy beyond technical reporting.
At the heart of the page are first-person narratives from local staff, farmers, and program participants—captured through documentary-style video and candid field interviews. These social stories add voice and texture to the data, revealing the daily impact of restoration work and the community networks it supports. By centering lived experience, the page builds trust and empathy beyond technical reporting.
At the heart of the page are first-person narratives from local staff, farmers, and program participants—captured through documentary-style video and candid field interviews. These social stories add voice and texture to the data, revealing the daily impact of restoration work and the community networks it supports. By centering lived experience, the page builds trust and empathy beyond technical reporting.
Scientific Stats and Processes
Scientific Stats and Processes
Scientific Stats and Processes
Users can explore the underlying science of the project through accessible data visualizations and video explainers that cover everything from biomass measurement to carbon accounting. Tools like LiDAR scans, photogrammetry, and soil sampling are broken down into digestible formats, with supporting stats and methodology summaries. It’s a rare glimpse into the rigorous fieldwork behind every carbon credit, made understandable for anyone.
Users can explore the underlying science of the project through accessible data visualizations and video explainers that cover everything from biomass measurement to carbon accounting. Tools like LiDAR scans, photogrammetry, and soil sampling are broken down into digestible formats, with supporting stats and methodology summaries. It’s a rare glimpse into the rigorous fieldwork behind every carbon credit, made understandable for anyone.
Users can explore the underlying science of the project through accessible data visualizations and video explainers that cover everything from biomass measurement to carbon accounting. Tools like LiDAR scans, photogrammetry, and soil sampling are broken down into digestible formats, with supporting stats and methodology summaries. It’s a rare glimpse into the rigorous fieldwork behind every carbon credit, made understandable for anyone.
To work together or for more information,
get in touch at RomanMicevic@gmail.com
See Instagram
Roman Micevic is a multidisciplinary designer and art
director specializing in motion design, video editing, and
visual storytelling for mission-driven organizations.
To work together or for more information,
get in touch at RomanMicevic@gmail.com
See Instagram
Roman Micevic is a multidisciplinary designer and art
director specializing in motion design, video editing, and
visual storytelling for mission-driven organizations.
To work together or for more information,
get in touch at RomanMicevic@gmail.com
See Instagram
Roman Micevic is a multidisciplinary designer and art director specializing in motion design, video editing, and visual storytelling for mission-driven organizations.