UN Global Goals Awareness
UN Global Goals Awareness
UN Global Goals Awareness
Through a series of high-impact campaigns produced in partnership with the United Nations, Project Everyone, and Fashion Revolution, I contributed motion design and title animation to some of the most widely viewed and emotionally resonant films supporting the Sustainable Development Goals (SDGs).
From the empowering anthem of Freedom to the bold transparency of Who Made My Clothes?, my role focused on crafting purposeful typography and animation that helped carry critical global messages across platforms and borders. These campaigns reached millions, trended globally, and were featured in outlets like Time, Pitchfork, and Vogue, all while rallying individuals and organizations to commit to a shared global future.
Each film exemplifies how strong design can support global storytelling—making complex systems feel personal, and turning passive viewers into active participants in the mission for equity, sustainability, and justice.
Through a series of high-impact campaigns produced in partnership with the United Nations, Project Everyone, and Fashion Revolution, I contributed motion design and title animation to some of the most widely viewed and emotionally resonant films supporting the Sustainable Development Goals (SDGs).
From the empowering anthem of Freedom to the bold transparency of Who Made My Clothes?, my role focused on crafting purposeful typography and animation that helped carry critical global messages across platforms and borders. These campaigns reached millions, trended globally, and were featured in outlets like Time, Pitchfork, and Vogue, all while rallying individuals and organizations to commit to a shared global future.
Each film exemplifies how strong design can support global storytelling—making complex systems feel personal, and turning passive viewers into active participants in the mission for equity, sustainability, and justice.
Through a series of high-impact campaigns produced in partnership with the United Nations, Project Everyone, and Fashion Revolution, I contributed motion design and title animation to some of the most widely viewed and emotionally resonant films supporting the Sustainable Development Goals (SDGs).
From the empowering anthem of Freedom to the bold transparency of Who Made My Clothes?, my role focused on crafting purposeful typography and animation that helped carry critical global messages across platforms and borders. These campaigns reached millions, trended globally, and were featured in outlets like Time, Pitchfork, and Vogue, all while rallying individuals and organizations to commit to a shared global future.
Each film exemplifies how strong design can support global storytelling—making complex systems feel personal, and turning passive viewers into active participants in the mission for equity, sustainability, and justice.
UN Global Goals
2017-2018
UN Global Goals
2017-2018
UN Global Goals
2017-2018
Roles
Title Card Design
Animation
Motion Design
Freedom — Day of the Girl
Freedom — Day of the Girl
Freedom — Day of the Girl
Directed by MJ Delaney for the Global Goals initiative, this short film transforms Beyoncé’s track “Freedom” into a defiant anthem by having young girls lip-sync the lyrics over stark visuals and real-world statistics, designed to heighten discomfort and underscore truth. The approach was intentional minimalism—clear sans-serif type, high contrast, and sharp timing—placed in a setting that reflects their lived realities. The kinetic editing and typography enhance both the urgency of their voices, cutting sharply through the pounding rhythm to jolt viewers into awareness.
Directed by MJ Delaney for the Global Goals initiative, this short film transforms Beyoncé’s track “Freedom” into a defiant anthem by having young girls lip-sync the lyrics over stark visuals and real-world statistics, designed to heighten discomfort and underscore truth. The approach was intentional minimalism—clear sans-serif type, high contrast, and sharp timing—placed in a setting that reflects their lived realities. The kinetic editing and typography enhance both the urgency of their voices, cutting sharply through the pounding rhythm to jolt viewers into awareness.
Directed by MJ Delaney for the Global Goals initiative, this short film transforms Beyoncé’s track “Freedom” into a defiant anthem by having young girls lip-sync the lyrics over stark visuals and real-world statistics, designed to heighten discomfort and underscore truth. The approach was intentional minimalism—clear sans-serif type, high contrast, and sharp timing—placed in a setting that reflects their lived realities. The kinetic editing and typography enhance both the urgency of their voices, cutting sharply through the pounding rhythm to jolt viewers into awareness.
Results
Results
Results
Since its release over seven years ago, the video has become a viral moment in SDG storytelling, shared widely across YouTube and Facebook, garnering over 6 million views and picked up by publications like Time Magazine, Pitchfork, and Glamour. It resonated for its raw emotional tone and strong messaging around gender equality and justice , contributing to the broader #FreedomForGirls campaign and inspiring global support for SDG 5.
Since its release over seven years ago, the video has become a viral moment in SDG storytelling, shared widely across YouTube and Facebook, garnering over 6 million views and picked up by publications like Time Magazine, Pitchfork, and Glamour. It resonated for its raw emotional tone and strong messaging around gender equality and justice , contributing to the broader #FreedomForGirls campaign and inspiring global support for SDG 5.
Since its release over seven years ago, the video has become a viral moment in SDG storytelling, shared widely across YouTube and Facebook, garnering over 6 million views and picked up by publications like Time Magazine, Pitchfork, and Glamour. It resonated for its raw emotional tone and strong messaging around gender equality and justice , contributing to the broader #FreedomForGirls campaign and inspiring global support for SDG 5.
UN Global Goals
2017
UN Global Goals
2017
UN Global Goals
2017
Roles
Title Card Design
Animation
Credits
Director: MJ Delaney
Editor: Jonathan Wing
Music Editor: Angry Dan
Producer: Lucy Tate
Director of Photography: Leo Bund
Roles
Title Card Design
Animation
Credits
Director: MJ Delaney
Editor: Jonathan Wing
Music Editor: Angry Dan
Producer: Lucy Tate
Director of Photography: Leo Bund
Roles
Title Card Design
Animation
Credits
Director: MJ Delaney
Editor: Jonathan Wing
Music Editor: Angry Dan
Producer: Lucy Tate
Director of Photography: Leo Bund
Who Made My Clothes?
Who Made My Clothes?
Who Made My Clothes?
This dynamic short film transforms the question “Who made my clothes?” into a global call to action through bold movement and design. Set in factories, fields, and studios, garment workers from across the world step into the spotlight—revealing the often-hidden roles within the fashion supply chain and challenging the ethics of fast fashion.
The opening sequence uses choreographed, multilingual typography that moves in sync with dancers and soundtrack, embedding the message directly into their environments. It sets the tone for a campaign rooted in visibility, dignity, and accountability. The second half makes the ask explicit: shop more consciously, question what you buy, and recognize the hands behind every stitch.
This dynamic short film transforms the question “Who made my clothes?” into a global call to action through bold movement and design. Set in factories, fields, and studios, garment workers from across the world step into the spotlight—revealing the often-hidden roles within the fashion supply chain and challenging the ethics of fast fashion.
The opening sequence uses choreographed, multilingual typography that moves in sync with dancers and soundtrack, embedding the message directly into their environments. It sets the tone for a campaign rooted in visibility, dignity, and accountability. The second half makes the ask explicit: shop more consciously, question what you buy, and recognize the hands behind every stitch.
This dynamic short film transforms the question “Who made my clothes?” into a global call to action through bold movement and design. Set in factories, fields, and studios, garment workers from across the world step into the spotlight—revealing the often-hidden roles within the fashion supply chain and challenging the ethics of fast fashion.
The opening sequence uses choreographed, multilingual typography that moves in sync with dancers and soundtrack, embedding the message directly into their environments. It sets the tone for a campaign rooted in visibility, dignity, and accountability. The second half makes the ask explicit: shop more consciously, question what you buy, and recognize the hands behind every stitch.
Results
Results
Results
Officially released during Fashion Revolution Week 2018, the film helped propel the hashtag #WhoMadeMyClothes to #1 global trending on Twitter, with hundreds of millions of social impressions and awarded Best Green Fashion Film at the Fashion Film Festival Milano. It became a powerful visual asset for global transparency education, shared widely by NGOs, educators, and conscious brands.
Officially released during Fashion Revolution Week 2018, the film helped propel the hashtag #WhoMadeMyClothes to #1 global trending on Twitter, with hundreds of millions of social impressions and awarded Best Green Fashion Film at the Fashion Film Festival Milano. It became a powerful visual asset for global transparency education, shared widely by NGOs, educators, and conscious brands.
Officially released during Fashion Revolution Week 2018, the film helped propel the hashtag #WhoMadeMyClothes to #1 global trending on Twitter, with hundreds of millions of social impressions and awarded Best Green Fashion Film at the Fashion Film Festival Milano. It became a powerful visual asset for global transparency education, shared widely by NGOs, educators, and conscious brands.
Fashion Revolution
2018
Fashion Revolution
2018
Fashion Revolution
2017
Roles
Title Card Design
Animation
Credits
Director: MJ Delaney
Editor: UNION Editorial
Creative Director: Warren Beeby, Futerra
Roles
Title Card Design
Animation
Credits
Director: MJ Delaney
Editor: UNION Editorial
Creative Director: Warren Beeby, Futerra
Roles
Title Card Design
Animation
Credits
Director: MJ Delaney
Editor: UNION Editorial
Creative Director: Warren Beeby, Futerra
All for One
All for One
All for One
Launched in 2017, the All for One campaign activated the 17 UN Sustainable Development Goals with a clear message: change starts with one, but only succeeds when we act together. The films central message is: if each of us commits to one goal, whether it’s ending hunger, or supporting education, we can collectively shape a better future.
Staying true to the UN’s brand guidelines, the animation deconstructs the SDG logo comprised of 17 individual SDG icons before reassembling it into a unified whole. The visual metaphor is clear: individual actions, when combined, create global impact. The campaign reached audiences in all 193 UN member countries, turning personal pledges into a worldwide movement for change.
Launched in 2017, the All for One campaign activated the 17 UN Sustainable Development Goals with a clear message: change starts with one, but only succeeds when we act together. The films central message is: if each of us commits to one goal, whether it’s ending hunger, or supporting education, we can collectively shape a better future.
Staying true to the UN’s brand guidelines, the animation deconstructs the SDG logo comprised of 17 individual SDG icons before reassembling it into a unified whole. The visual metaphor is clear: individual actions, when combined, create global impact. The campaign reached audiences in all 193 UN member countries, turning personal pledges into a worldwide movement for change.
Launched in 2017, the All for One campaign activated the 17 UN Sustainable Development Goals with a clear message: change starts with one, but only succeeds when we act together. The films central message is: if each of us commits to one goal, whether it’s ending hunger, or supporting education, we can collectively shape a better future.
Staying true to the UN’s brand guidelines, the animation deconstructs the SDG logo comprised of 17 individual SDG icons before reassembling it into a unified whole. The visual metaphor is clear: individual actions, when combined, create global impact. The campaign reached audiences in all 193 UN member countries, turning personal pledges into a worldwide movement for change.
Results
Results
Results
Unveiled during the UN General Assembly on UN Day, 2017, the campaign became a central rally for SDG engagement. Launched with a pledging platform that enabled individuals and organizations worldwide to commit to one Goal—thousands of pledges logged into the SDG platform within the first month of the film’s release. Garnering 500K+ views across YouTube and social channels, it was widely shared and discussed by NGOs, academic institutions, and government bodies in over 120 countries.
Unveiled during the UN General Assembly on UN Day, 2017, the campaign became a central rally for SDG engagement. Launched with a pledging platform that enabled individuals and organizations worldwide to commit to one Goal—thousands of pledges logged into the SDG platform within the first month of the film’s release. Garnering 500K+ views across YouTube and social channels, it was widely shared and discussed by NGOs, academic institutions, and government bodies in over 120 countries.
Unveiled during the UN General Assembly on UN Day, 2017, the campaign became a central rally for SDG engagement. Launched with a pledging platform that enabled individuals and organizations worldwide to commit to one Goal—thousands of pledges logged into the SDG platform within the first month of the film’s release. Garnering 500K+ views across YouTube and social channels, it was widely shared and discussed by NGOs, academic institutions, and government bodies in over 120 countries.
United Nations
2017
UN Global Goals
2017
United Nations
2017
Roles
Title Card Design
Motion Design
Credits
Creative Director: Ian Kovalik, Mekanism
Editor: Charlotte Carr
Art Director: Stefanie Gomez
Roles
Title Card Design
Motion Design
Credits
Creative Director: Ian Kovalik, Mekanism
Editor: Charlotte Carr
Art Director: Stefanie Gomez
Roles
Title Card Design
Animation
Credits
Director: MJ Delaney
Editor: Jonathan Wing
Music Editor: Angry Dan
Producer: Lucy Tate
Director of Photography: Leo Bund
To work together or for more information,
get in touch at RomanMicevic@gmail.com
See Instagram
Roman Micevic is a multidisciplinary designer and art
director specializing in motion design, video editing, and
visual storytelling for mission-driven organizations.
To work together or for more information,
get in touch at RomanMicevic@gmail.com
See Instagram
Roman Micevic is a multidisciplinary designer and art
director specializing in motion design, video editing, and
visual storytelling for mission-driven organizations.
To work together or for more information,
get in touch at RomanMicevic@gmail.com
See Instagram
Roman Micevic is a multidisciplinary designer and art director specializing in motion design, video editing, and visual storytelling for mission-driven organizations.