Catona Carbon Education
In a space often clouded by complexity and skepticism, Catona set out to reimagine climate finance storytelling. Its three-part series—The Power of Partnership, Natural Exchanges, and Carbon Academy—translates its mission into clear, audience-specific formats. From candid interviews to primary field footage and 3D animations, each piece brings transparency and trust to the carbon market.
Each series uses a tailored creative approach: Natural Exchanges invites honest, cross-sector testimonials; The Power of Partnership centers on developer knowledge using only primary footage and documents; Carbon Academy visually breaks down scientific tools and methods behind carbon sequestration. Across the board, design and production decisions were made to prioritize credibility, storytelling, and human connection.
In a space often clouded by complexity and skepticism, Catona set out to reimagine climate finance storytelling. Its three-part series—The Power of Partnership, Natural Exchanges, and Carbon Academy—translates its mission into clear, audience-specific formats. From candid interviews to primary field footage and 3D animations, each piece brings transparency and trust to the carbon market.
Each series uses a tailored creative approach: Natural Exchanges invites honest, cross-sector testimonials; The Power of Partnership centers on developer knowledge using only primary footage and documents; Carbon Academy visually breaks down scientific tools and methods behind carbon sequestration. Across the board, design and production decisions were made to prioritize credibility, storytelling, and human connection.
In a space often clouded by complexity and skepticism, Catona set out to reimagine climate finance storytelling. Its three-part series—The Power of Partnership, Natural Exchanges, and Carbon Academy—translates its mission into clear, audience-specific formats. From candid interviews to primary field footage and 3D animations, each piece brings transparency and trust to the carbon market.
Each series uses a tailored creative approach: Natural Exchanges invites honest, cross-sector testimonials; The Power of Partnership centers on developer knowledge using only primary footage and documents; Carbon Academy visually breaks down scientific tools and methods behind carbon sequestration. Across the board, design and production decisions were made to prioritize credibility, storytelling, and human connection.
Results
Each series deepened engagement across its intended audiences—investors, developers, and the climate-curious public—while signaling a new creative standard in carbon communication. The result: a growing platform where trust is the currency, and transparency is the brand.
Each series deepened engagement across its intended audiences—investors, developers, and the climate-curious public—while signaling a new creative standard in carbon communication. The result: a growing platform where trust is the currency, and transparency is the brand.
Each series deepened engagement across its intended audiences—investors, developers, and the climate-curious public—while signaling a new creative standard in carbon communication. The result: a growing platform where trust is the currency, and transparency is the brand.
Catona
2024
Catona
2024
Catona
2024
Roles
Editing
Art Direction
Motion Design
3D Illustration
Sound Design
Credits
Chief Brand Officer: Danny Duran
Chief Marketing Officer: Greg Shadwick
VP Marketing: Angelica Lomeli
Copy: Pascal Zamprelli, Greg Shadwick
Blog Design: Brandee Busch
Director of Photography: Danny Duran
Additional Project Photography: Haley Dasovich
Clement Mwangi, Danny Duran
Roles
Editing
Art Direction
Motion Design
3D Illustration
Sound Design
Credits
Chief Brand Officer: Danny Duran
Chief Marketing Officer: Greg Shadwick
VP Marketing: Angelica Lomeli
Copy: Pascal Zamprelli, Greg Shadwick
Blog Design: Brandee Busch
Director of Photography: Danny Duran
Additional Project Photography: Haley Dasovich
Clement Mwangi, Danny Duran
Roles
Editing
Art Direction
Motion Design
3D Illustration
Sound Design
Credits
Chief Brand Officer: Danny Duran
Chief Marketing Officer: Greg Shadwick
VP Marketing: Angelica Lomeli
Copy: Pascal Zamprelli, Greg Shadwick
Blog Design: Brandee Busch
Director of Photography: Danny Duran
Additional Project Photography: Haley Dasovich
Clement Mwangi, Danny Duran
The Power of Partnership
This video series was created to spotlight the lived expertise of project developers working on the frontlines of nature-based climate solutions. Eschewing infographics and animated overlays, the series takes a grounded, documentary-style approach—using only primary documents, voiceover, and field footage captured by Catona and Trees for the Future. This stylistic choice reinforces Catona’s commitment to transparency and elevates the real-world complexity behind project development. The result is an honest, human-first storytelling format that builds trust and clarity within the carbon market.
This video series was created to spotlight the lived expertise of project developers working on the frontlines of nature-based climate solutions. Eschewing infographics and animated overlays, the series takes a grounded, documentary-style approach—using only primary documents, voiceover, and field footage captured by Catona and Trees for the Future. This stylistic choice reinforces Catona’s commitment to transparency and elevates the real-world complexity behind project development. The result is an honest, human-first storytelling format that builds trust and clarity within the carbon market.
This video series was created to spotlight the lived expertise of project developers working on the frontlines of nature-based climate solutions. Eschewing infographics and animated overlays, the series takes a grounded, documentary-style approach—using only primary documents, voiceover, and field footage captured by Catona and Trees for the Future. This stylistic choice reinforces Catona’s commitment to transparency and elevates the real-world complexity behind project development. The result is an honest, human-first storytelling format that builds trust and clarity within the carbon market.
Natural Exchanges
The Natural Exchanges video series was created to elevate real voices across the climate finance ecosystem—featuring candid, grounded conversations with buyers, project developers, and technology partners. Each testimonial offers insight into the challenges and opportunities of scaling nature-based solutions, while highlighting Catona’s unique role in connecting capital to climate impact. Rather than a scripted brand campaign, the series relies on unscripted interviews and on-the-ground experience to foster authenticity, transparency, and connection across sectors.
The Natural Exchanges video series was created to elevate real voices across the climate finance ecosystem—featuring candid, grounded conversations with buyers, project developers, and technology partners. Each testimonial offers insight into the challenges and opportunities of scaling nature-based solutions, while highlighting Catona’s unique role in connecting capital to climate impact. Rather than a scripted brand campaign, the series relies on unscripted interviews and on-the-ground experience to foster authenticity, transparency, and connection across sectors.
The Natural Exchanges video series was created to elevate real voices across the climate finance ecosystem—featuring candid, grounded conversations with buyers, project developers, and technology partners. Each testimonial offers insight into the challenges and opportunities of scaling nature-based solutions, while highlighting Catona’s unique role in connecting capital to climate impact. Rather than a scripted brand campaign, the series relies on unscripted interviews and on-the-ground experience to foster authenticity, transparency, and connection across sectors.
Design Approach
Design Approach
Design Approach
To support and clarify expert interviews, each episode strategically incorporates 3D illustration and information design to break down complex topics—from project financing mechanics to carbon credit validation. These visual layers serve not to distract, but to translate nuanced ideas into elegant, digestible moments. The blend of live footage and animated infographics creates a learning environment that’s both intuitive and visually rich—bridging technical depth with accessible storytelling.
The Natural Exchanges video series was created to elevate real voices across the climate finance ecosystem—featuring candid, grounded conversations with buyers, project developers, and technology partners. Each testimonial offers insight into the challenges and opportunities of scaling nature-based solutions, while highlighting Catona’s unique role in connecting capital to climate impact. Rather than a scripted brand campaign, the series relies on unscripted interviews and on-the-ground experience to foster authenticity, transparency, and connection across sectors.
To support and clarify expert interviews, each episode strategically incorporates 3D illustration and information design to break down complex topics—from project financing mechanics to carbon credit validation. These visual layers serve not to distract, but to translate nuanced ideas into elegant, digestible moments. The blend of live footage and animated infographics creates a learning environment that’s both intuitive and visually rich—bridging technical depth with accessible storytelling.
Carbon Academy
Carbon Academy
Carbon Academy is Catona’s content series designed to make the science behind carbon sequestration accessible to a general audience. Each post breaks down complex environmental systems using 3D illustrations that show natural processes—like soil carbon storage or forest restoration—in intuitive, visual ways. By replacing dense charts with dynamic visuals, the series helps readers better understand how nature-based solutions work. The result is an educational platform that builds trust, clarity, and engagement across the carbon ecosystem.
Catona’s type system combines Orbikular for expressive headlines, Nitti for scientific labels, and Nitti Grotesk for clear, versatile body copy. Orbikular lends institutional credibility with a soft, modern edge, while Nitti Grotesk—described by its foundry as “uncompromisingly modern and unpretentious”—grounds the brand in clarity. Together, they strike a balance between authority and approachability across technical and narrative content.
Catona’s type system combines Orbikular for expressive headlines, Nitti for scientific labels, and Nitti Grotesk for clear, versatile body copy. Orbikular lends institutional credibility with a soft, modern edge, while Nitti Grotesk—described by its foundry as “uncompromisingly modern and unpretentious”—grounds the brand in clarity. Together, they strike a balance between authority and approachability across technical and narrative content.
3D Animation Approach
3D Animation Approach
3D Animation Approach
The series also uses 3D animations to break down the advanced tools behind carbon measurement—from LiDAR and optical drones to GNSS systems and hypsometers—making complex fieldwork clear and approachable. Each animation is designed with a dark background to focus attention, while a cool blue highlight draws the eye to instruments, data points, and key actions. This visual language reinforces scientific credibility and clarity without overwhelming the viewer. By showing how accuracy and accountability are measured on the ground, the series builds trust in nature-based solutions and the technologies that support them.
The series also uses 3D animations to break down the advanced tools behind carbon measurement—from LiDAR and optical drones to GNSS systems and hypsometers—making complex fieldwork clear and approachable. Each animation is designed with a dark background to focus attention, while a cool blue highlight draws the eye to instruments, data points, and key actions. This visual language reinforces scientific credibility and clarity without overwhelming the viewer. By showing how accuracy and accountability are measured on the ground, the series builds trust in nature-based solutions and the technologies that support them.
The series also uses 3D animations to break down the advanced tools behind carbon measurement—from LiDAR and optical drones to GNSS systems and hypsometers—making complex fieldwork clear and approachable. Each animation is designed with a dark background to focus attention, while a cool blue highlight draws the eye to instruments, data points, and key actions. This visual language reinforces scientific credibility and clarity without overwhelming the viewer. By showing how accuracy and accountability are measured on the ground, the series builds trust in nature-based solutions and the technologies that support them.
To work together or for more information,
get in touch at RomanMicevic@gmail.com
See Instagram
Roman Micevic is a multidisciplinary designer and art
director specializing in motion design, video editing, and
visual storytelling for mission-driven organizations.
To work together or for more information,
get in touch at RomanMicevic@gmail.com
See Instagram
Roman Micevic is a multidisciplinary designer and art director specializing in motion design, video editing, and visual storytelling for mission-driven organizations.
To work together or for more information,
get in touch at RomanMicevic@gmail.com
See Instagram
Roman Micevic is a multidisciplinary designer and art
director specializing in motion design, video editing, and
visual storytelling for mission-driven organizations.